Certified Marketing Cloud Email Specialist Subscribers Practice Questions

A local craft store is implementing the Marketing Cloud and will beusing Lists to store their subscriber data. Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers

Select 2 answers.

• AA. Data Extension Fields
• BB. Email Address
• CC. Order History
• DD. List Attributes

The marketing team at Northern TrailOutfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a “batch and blast” newsletter. The second step is to personalize content based on the data that has been collected from subscribers. What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

Select 2 answers.

• AA. Use a substitution string to populate a subscriber’s name in the subject line.
• BB. Use a substitution string to populate a photo of thesubscriber in the header of the email.
• CC. Change the color of the email background to match their subscribers’ preferred color of choice.
• DD. Create content tailored to subscribers’ interests and use dynamic rules to populate relevant content.